Implementation of the Communication Strategy |
|
|---|---|
| Project Description | The main aim of this strategy is to inform the public about the existence of the Agreement and the resources available, while promoting support for the AfCFTA vision. It also aims to encourage stakeholders to take advantage of the resources available and make full use of the market on a continental scale. |
| Objectives | - Clarify the purpose for each target group - Foster closer engagement - Coordinate advocacy efforts |
| Targets | - General public - Political actors: Members of Parliaments, local elected officials, political party leaders - Civil society organisations - Organisations representing women, young people, etc. - Trade associations bringing together economic operators from all segments: SMEs, large companies, farmers, shopkeepers, liberal professions, etc. - The academic and research world (universities, research centres, think tanks, etc.) - Media organisations |
| Priority actions | Communication actions will be carried out via the following channels: - Media channels: television, radio, traditional/specialised press, web - Non-media channels: brochures, leaflets, banners, kakemonos, 12m² billboards, goodies, etc. - AfCFTA Ambassadors - Round tables - Bloggers - Public conferences |
| Expected results | - Stakeholders are well informed, trained and strongly involved in the implementation of the AfCFTA in Côte d'Ivoire. - The image of the State of Côte d'Ivoire and the AfCFTA-NC is enhanced. - Côte d'Ivoire takes full advantage of the opportunities offered by the AfCFTA agreement. |
| Manager | Fleure TRA; E-mail: f.tra@cnzlecaf.gouv.ci |
